IMC (INTEGRATED MARKETING COMMUNICATION) Essay Example | Topics and Well Written Essays - 1500 words

IMC (INTEGRATED trade COMMUNICATION) - Essay ExampleTheir commitment towards brand building with the dedication of its staff and employees and more so the devotion in verges of time and hard work is something that needs to be understood in the comme il faut perspectives before we delve any further into this equation. The mission of JWT is to recognize the talents of the people who are the very exceed and nothing less is ever tolerated or compromised upon. It is because of this ideology that JWT has been able to create brands which have broken the jam no matter the campaign was of US origin or one that a short term tactical tilt to it, til now in Australia. The belief and dependence on time is something that holds a voltaic pile of importance for the means staff and it is apparent from their working regimes as well. The major competitors of JWT in terms of agency work and media buying include McCann Erickson, Saatchi & Saatchi, Foote, Cone and Belding (FCB), Leo Burnett and s o on and so forth. JWTThe current clients of JWT oecumenical include Unilever, Vodafone, HSBC, Ford, Kraft Foods, Shell, Rolex, Reckitt Benckiser, Pfizer, Nestle, Kelloggs, Dominos Pizza, Diageo and a host of others. Unilever is handled by JWT in more than 70 nations across the globe and thus it goes to show that the products of Unilever are marketed, advertised and promoted courtesy JWT. Unilever Unilever is one of the biggest revenue generating units in the world and more so, within the US and European markets. The efforts and endeavors of Unilever have made their due mark even in the developing markets like India, Pakistan and United Arab Emirates to name a few, where there has been seen tremendous growth. Dominos Pizza chains are handled by JWT across the United States. It was about a decade back, in the year 1996 that the agency took over the advertising and promotion handling of the pizza chain which at the endow times is one of the most developing and promising across the foods category