Modernism, Symbolic-Interpretive, Postmodernism Analyzing...

Understanding organization: Modernism, symbolic-interpretive, postmodernism analyzing about McDonald 1- Introduction: The task of this report is to analyze McDonalds using the modernist analysis tools to describe the organization. McDonalds is a large Multinational fast food franchise originating from USA. McDonald’s main product which they produce is burgers but it now has a wide range of products available for a wider choice of customers. The reason for a wider range of products is due to the fact that it has grown so much to other parts of the world McDonalds has grown to become one of the largest fast food franchises in the world, almost every country in the world has a McDonalds at the moment due to its large spread†¦show more content†¦As manager of MacDonald Said, McDonald has undertaken the coffee business then become a direct concurrent of Starbucks in the coffee business. But MacDonald has put in place a strong slogan anti-Starbucks, which is â€Å"have great coffee drink but without all the smarmy hipper-than-thou trappings of you know who†. That shown that McDonald went for a clear market of costumers who enjoy high end coffee based drinks. Another social structure in McDonald in the modernist theory is specialization and decentralization. Specialization which is to specialize employee at something inside the organization so they only that specific task inside the organization. In McDonald they use specialization to make the worker become good at what they are doing; make their production more efficient and little training need. For example as seen inside MacDonald you can see that task are divide some are just making the burger some labor are just delivery(MacDonald, 2011). Centralization is the concentration of management and decision-making power at the top of an organization’s hierarchy. Therefore we can see that McDonald management is functioning with decentralization theory because in MacDonald at all the level there is specific management for that department (McDonald, 2011). 2.3- Technology: Technology inside the organization is defining as the means of converting raw materials into finished outputs. It consist of objects, tasks, andShow MoreRelatedOrganization Theory2522 Words   |  11 PagesOrganization theory is about ideas and principles that flow within an association on how work can be done by investigating through different perspective. It is important to study organization as improvements can be carried out to make sure organizations are performing efficiently through developing the organizations structure and mission statement. (Developing an enabling organisational culture, changing organisational culture.). (See Apendix A for some applications of organizational Theory). ThereRead MoreOrganisational Theory230255 Words   |  922 Pagesis not the case with the present book. This is a book that deserves to achieve a wide readership. Professor Stephen Ackroyd, Lancaster University, UK This new textbook usefully situates organization theory within the scholarly debates on modernism and postmodernism, and provides an advanced introduction to the heterogeneous study of organizations, including chapters on phenomenology, critical theory and psychoanalysis. Like all good textbooks, the book is accessible, well researched and readers are