Sainsburys and Waitrose Uk Supermarkets Porters 5 Forces...

INTRODUCTION The UK supermarket industry is a very competitive and profitable industry. It is made up of four main players with significant share of the market, and then various smaller companies who focus on smaller niches in the market such as the bottom of the market discounters and the top of the line speciality stores. It is an interesting market and this report evaluates the attractiveness of the industry using Porter’s five forces model with an insight into how market nicher Waitrose sustains a competitive advantage. Next this report looks at how major player Sainsbury’s successfully competes against its rivals using differentiation strategies, and analyses current consumer trends and problems can effect this industry. UK†¦show more content†¦Although Waitrose occupies a niche market, barriers for entry are still reasonably high as it has a very well established brand image of high quality products and is the market leader for organic produce. Threats of Substitutes The threat of substitutes in the food retail industry can be high among the ‘Big Four’ as switching costs are relatively low and products can be similar. However, most have their own private labels and also target slightly different markets, such as Sainsbury’s having more upmarket positioning and Tesco’s cost leadership. Waitrose offers unique and differentiated products, which are, in the eyes of the consumer, significantly superior. No other supermarket offers such premium quality products with great service and such a large range of organic products as Waitrose, so this makes them extremely difficult to substitute. (Euromonitor, 2008). Bargaining Power of Buyers Market players generally have a wide variety of potential customers, which considerably weakens buyer power. Although consumers in this industry may be loyal to particular brands or chains, loyalty to retailer brands is arguably less important than competitive pricing. Many supermarkets run rewards programs for frequent shoppers, such as Tesco’s ‘Clubcard’, and these schemes can help companies retain customers and reduce buyer power.Show MoreRelatedJohn Lewis2068 Words   |  9 PagesTable of Contents 1. Introduction3 2. Theory of Michael Porter’s competitive five forces model3 3. Concept of value chain analysis 3 4. Role of Information System 3 5. John Lewis3 6. The implementation of Michael Porter’s competitive five forces model5 6.1. Traditional competitors 5 6.2. New market entrants5 6.3. Substitute products and services 5 6.4. Customers5 6.5. Suppliers 5 7. Value chain analysis 5 8. Conclusion6 9. References7 1. Introduction. TheRead MoreAsda Strategic Initiative Report4269 Words   |  18 Pages(CIM401) June 2011 1|Page EXECUTIVE SUMMARY Asda stores ltd. is a British supermarket chain which retails food, clothing, toys, general merchandise and financial services,[1] as well as a mobile telephone and broadband network (Asda mobile launched in April 2007). ASDA’S roots dates way back to the 1920s when a group of Yorkshire farmers came together and formed the Hindells Dairies. Its first supermarket was then opened under the Queens name in Castleford in the early 1960s and becameRead MoreSwot Analysis Of Tesco s Market Development Strategy2899 Words   |  12 PagesContents Introduction: 2 Organizational Audit: 2 SWOT Analysis: 2 Value Chain Analysis: 3 Environmental Audit 5 Pestle Analysis: 5 Porter’s Five Forces Analysis: 6 Core Competencies: 8 Strategic Options 9 Generic Strategy: 9 Market Development Strategy: 10 Product Development Strategy: 10 Success Factors: 11 Branding and Reputation: 11 Supplier Management: 11 Conclusion: 12 Bibliography 13 Introduction: Tesco has started its journey in 1919. Jack Cohen, the founder of Tesco used to sellRead MoreThe Strategic Evaluation of Lidl3580 Words   |  15 Pageswithin the UK Market. Submission Date: 26 January 2014 Contents Introduction 3 1. Analysis of the competition faced by Lidl within the UK food retail industry 4 2. The Strategic position of Lidl 5 2.1 Porter’s Generic Strategies 5 2.2 Bowman’s Strategic Clock 6 3. An analysis of the external business environment and how it affects Lidl 7 3.1 PEST Analysis 7 3.1.1 Political 8 3.1.2 Economic 8 3.1.3 Social 8 3.1.4 Technological 8 3.2 Porter’s Five forces Model 9 3Read MorePorters Five Force on Tesco Plc Essay examples3213 Words   |  13 PagesUtilisation of Porter’s Five Forces Model in Evaluation of a New Market with Reference to Tesco Jeewan Pudasaini Greenwich University BA (Hons) in Business Studies 2011 Utilisation of Porter’s Five Forces Model in Evaluation of a New Market with Reference to Tesco Jeewan Pudasaini Blake Hall College Submitted To University of Greenwich in accordance with the requirement of BA (Hons) in Business Studies December 2011 Word count: 2905 Contents IntroductionRead MoreAsda Marketing Strategy5414 Words   |  22 Pages- 2.0 External Analysis: PESTEL Framework - 6 - 3.0 Industry Analysis: Porter’s Five Forces - 9 - 4.0 Internal Analysis - 11 - 4.1 SWOT analysis - 11 - 4.2 Value chain analysis - 12 - 4.3 Resource Competencies - 14 - 5.0 Vision, Mission, Objectives Measures - 15 - 5.1 Vision - 15 - 5.2 Mission - 15 - 5.3 Objectives - 15 - 6.0 Strategic Options - 16 - 6.1 Generic strategy - 17 - 6.2 Competitive strategy - 17 - 7.0 Developing Strategies - 18 - 7.1 Corporate strategyRead MoreA Paper Work of Customer Relationship Management of Tesco, and an Analysis of Consumer Behaviour, Business Environment and Pestel .4053 Words   |  17 Pagesstudy explored the customer relationship management of Tesco. Tesco is the leading retailer in UK. It manages over a thousand supermarkets, hypermarkets, and convenience stores in the United Kingdom, Ireland, Central Europe and Asia. The study analyzed the customer relationship management, changes in consumer behavior, business environment, and PESTEL, which is very important in strategic and competitive study of an organization, especially in the retail and service industry. Since the retail industryRead MoreTesco Segmentation Targeting Positioning3313 Words   |  14 PagesProduce an individual report which sets out a market strategy for a new market (segment) for Tesco to enter. This should be fully justified. (50% of overall marks and due by 3pm Thursday of week 8) Executive Summary: After analysing the changing habits of UK consumers, it is seen that consumers begin to shape the industry in the sense of â€Å"health consciousness† and â€Å"awareness of product quality†. Starting from this point, this report aims to suggest new segment for Tesco which gathers all its organic andRead MoreTesco Plc Swot Analysis3798 Words   |  16 PagesSWOT, PESTEL, Porter s Five Forces and Value Chain Analysis of Tesco | | Introduction This report is aimed at critically analysing the macro, meso and micro business environment of Tesco, one of the largest food and grocery retailers in the world, operating around 4,331 stores. Strategic evaluation tools such as PESTEL, Porter’s Five Forces, SWOT and Value Chain analysis have been used by researchers in order to achieve this aim. Tesco – Company Overview Tesco is among the largest food retailersRead MorePicards Pest and Porters Analysis. the Pontetial of a French Company Expanding Into the Uk.3306 Words   |  14 Pagescorporate strategy 5 2.3 SWOT analysis 6 3. PEST ANALYSIS 6 4. PORTER ´S FIVE FORCES Analysis of entering the UK Market 7 5. CONCLUSION 11 6. BIBLIOGRAPHY 12 7. APPENDICES 13 1. EXECUTIVE SUMMARY The aim of this report is to analyse Picard ´s market performance as well as challenges in its operating market using the PEST analysis tool, in order to identify if the company has prospects of entering and succeeding in the UK based on Porter ´s five forces model. Picard is

‘The Crucible’ by Artur Miller - Free Essay Example

Sample details Pages: 5 Words: 1443 Downloads: 5 Date added: 2019/10/10 Did you like this example? For this year’s Celebration of the Arts, the ‘Trinity Theatre Players’ will be performing Arthur Miller’s ‘The Crucible’, but with a significant twist. They will be presenting a series of deleted scenes that could have been (but weren’t) included in the actual text. Your task is to write the SCRIPT of a deleted scene for the play. It should occur at a specific point within the play and develop the storyline further. It may provide insight into the life of a minor character or add depth around a character’s actions/decisions that occur in the play. You will also need to include the relevant stage directions and setting descriptions. Don’t waste time! Our writers will create an original "‘The Crucible’ by Artur Miller" essay for you Create order The subject matter contained within your scene cannot alter the events of the play and your character representationsmust be in keeping with the original text. You may select one of the ideas listed below or have another option approved by your teacher. At the meeting house, where one character is defending themselves against charges of witchcraft/making an accusation of witchcraft against another character (with supporting ‘evidence’). In the forest, amidst a frenzied discussion between the girls around their choices, morals and possible consequences of their behaviour. On the way to the gallows, before the curtain falls, during a final and very candid conversation between John, Hale and Rebecca – the three ‘sensible’ members of Salem. TRINITY COLLEGE, BEENLEIGH – WRITTEN IMAGINATIVE CRITERIA NAME: 1.Understanding and responding to contexts The student work has the following characteristics: * exploitation of the conventions of a dramatic text   to engage readers * discerning selection, organisation and synthesis of relevant and substantive subject matter to support opinions and perspectives. * manipulation and control of the writer’s role and their relationship with readers. * effective control of the conventions of   a dramatic text   to engage readers * effective selection, organisation and synthesis of relevant subject matter to support opinions and perspectives * establishment and control of the writer’s role and their relationships with readers. * use of the conventions of a dramatic text to engage readers * selection, sequencing and organisation of relevant subject matter to support opinions and perspectives * establishment and   maintenance   of the writer’s role and their relationships with readers * use of aspects of the conventions   of a dramatic text   to achieve some purpose * selection and organisation of subject matter to support opinions and perspectives * establishment of some of the writer’s role and relationships with readers. * use of aspects of a dramatic text * selection of some   subject matter to state an opinion * use of roles of the writer. 2.Understanding and controlling textual features The student work has the following characteristics: * a discerning combination of a range of grammatically accurate language structures for specific effects, including clauses and sentences *discerning use of cohesive devices to develop and emphasise ideas and connect parts of the written text including paragraphing * discerning use of a wide range of apt vocabulary * discerning use of conventional spelling, punctuation and stage directions. * control of a range of grammatically   accurate language structures to achieve effects including clauses and sentences *effective use of cohesive devices to develop and maintain ideas and connect parts of the written text including paragraphing * effective use of a range of apt vocabulary * effective use of conventional spelling, punctuation and stage directions. * use of a range of mostly grammatically accurate language structures to achieve purposes including clauses and sentences *use of   cohesive devices to link ideas and connect parts of the text including paragraphing * use of suitable vocabulary * suitable use of spelling, punctuation and stage directions. * inconsistency in the use of grammar and language structures to meet a purpose *use of   some appropriate cohesive devices to connect parts of the text including paragraphing * use of vocabulary that varies in suitability for a dramatic text. * use of   spelling, punctuation and stage directions that vary in suitability *grammar and language structures that impede meaning *some connections between parts of the text * use of   vocabulary that distracts from purpose * Spelling,   punctuation and stage directions   that distract from meaning Creating meaning The student work has the following characteristics: * discerning manipulation of the ways ideas, attitudes and values underpin the dramatic text and influence readers * subtle and complex creation of perspectives and representations of concepts, identities, times and places * discerning use of aesthetic features * * effective manipulation of the ways, ideas, attitudes and values underpin the dramatic text and influence readers * effective creation of perspectives and representations   of concepts, identities, times and places * effective use of aesthetic features* * appropriate use of the ways ideas, attitudes and values underpin the dramatic text and influence readers * creation of perspectives and representations of concepts, identities, times and places * use of aesthetic features* to achieve a purpose * use of ideas, attitudes and values that underpin the dramatic text * creation of some perspectives and representations of concepts, identities, times and places * use of aesthetic features* to achieve some purpose * use of ideas in texts * creation of some concepts, identities, times and places * use of some aesthetic features* Aesthetic Features: Imagery, metaphors, representation, symbolism and dialogue COMMENT:      Grade The play Crucible is a play that was written by Arthur Miller and first performed on January 22 in 1953 at the Martin Beck Theatre as time went by he found some the style of production as cold and very stylized he was almost dropping it as he thought he was becoming hostile. The play has been formally accounted for as the central work of the American drama canon. One of the deleted scenes in this play is at the meeting house, where by one character is defending themselves against charges of witchcraft and makes the accusations of witchcraft against another character. In this deleted panorama, Abigail meets up with Proctor where their discussion is on the town’s happenings. She claims to have mentally suffered for the town’s sakes. She has physical exhibits depicting her suffering she has some holes on her feet. She has a wound in the abdomen which she claims Proctor’s spirit revives each and every night. To the audience who are well aware of the fact that there is no connection between Abigail and witchcraft neither does she have the ability of seeing spirits, Abigail materializes as insane. She is sufficiently insane to a point of self- mutilating her body so that Salem’s court can believe her. She selflessly deceives her own thinking and inner self that she will get married to John someday. It becomes evident to all on how Abigail is deceived. Therefore John decides to stop the influence she has been enjoying over the court. He decides to blackmail her by threatening to expose their secret love in the court room this prompts Abigail to accuse the people of Salem who she commonly refers to as hypocrites for stealing the innocence, goodness and honesty of John. Abigail claims that John hates Elizabeth; his wife, and that he will get married to Abigail on the event that Elizabeth droops for witchcraft. The scene is important as the reader is now able to see the extensive consequences of witch court trials on the character of Abigail. Regarding the character development in the play, this happens to be the best of all the scenes present. The sudden respectful power and fear of Abigail is shown having seized completely her wits and discarded them off through the door. The scene shows that Abigail is power thirst no more but rather her new motives are of playing a spirits victim while in the court room. It is only in this scene where Abigail’s motive is accusing witchcraft on the people of the town instead of executing revenge on John’s wife. She has overtime learnt of the hypocrisy of the people who pretend to be good but are however so evil. The reasons for deletion of this important scene are depicted below. Abigail’s new attribute as insane and deluded is present only in this deleted scene and therefore we can theorize that Arthur perhaps wanted to develop a vengeful character that is no insane. Of course Abigail was not expected to become insane but rather the author needed to reveal to the writers what would be the outcome of unscrupulous gullibility of power. Based on this scene, the man’s downfall is not blamed on individual sanity or insanity levels, but rather on the individual’s deceitful and manipulative behaviour. In conclusion, as it is evident that Abigail together with other girls have allowed power to be in control of them. Without having this scene as deleted, this is far much evident. Obsession of Abigail with power appears as enough for the readers to comprehend without really questioning her sanity levels.

Essay about informative speech Bill Gates - 1577 Words

I. Introduction A. Attention Getter: As college students, it is in our nature to procrastinate, whether it be doing essays hours before they’re due, 8 page research papers the night before, rushing to do last minute slides for a presentation or writing your informative speech that’s a third of our grade, during every break I had. We all, including myself, procrastinate. We can all thank Bill Gates for making our times of procrastination slightly more bearable by creating the Microsoft software that is accessible, easy to use and constantly evolving to meet consumer needs. B. Thesis Statement: Today I am going to inform you about Bill Gates who invented Microsoft software and started what is now known as the largest computer†¦show more content†¦You can now find versions of Windows on around 90 per cent of the worlds computers.† b. Impact: Bill Gates has created a software that not only is used in the United States but around the world, by creating windows 95 he made the use of the computers accessible and technologically enhancing the software. 3. Claim: Through Bill Gates accomplishment of Microsoft and at home computers he became known as one of the wealthiest men. a. Support: At forbes.com last accessed in September 2013, states that Bill Gates is the wealthiest man in America and his current net worth is 72 billion and is considered to be number 6 of the most powerful people. b. Impact: Bill Gate is one of the very few billionaires in the world, because of his inventions, wealth and status he is able to influence much of society. Transition: Now that I have told you about Bill Gates accomplishments, I will explain his legacy C. Topic Sentence: Bill Gates legacy includes his generous donations to charity, his millennium scholarship, and 1. Claim: A part of Bill Gates Legacy is his generous donations to charity but much emphasizing on HIV and AIDS a. Support: At gatesfoundation.org last accessed June 2013 It states that the foundation that Bill Gates donated too has committed more than US$2.5 billion in HIV grants to organizations around the world. We have alsoShow MoreRelatedNelson Mandela: The Living Legend1089 Words   |  5 Pagesï » ¿Speech 101 5 November 2013 Informative Speech: Nelson Mandela: The Living Legend Specific Purpose: To inform my audience about Nelson Mandela and his achievement and positive impact on Africa and the world. Central Idea: Nelson Mandela’s struggle and achievement in South Africa and around the world. Introduction: Attention Getter: Take a moment and think this situation. You are young and ambitious. Your dream is to free your people and your country. You decided to protest anyway againstRead MoreSopa1541 Words   |  7 PagesOutline for Informative Speech Specific Purpose: To inform the audience about the Stop Online Piracy Act Organizational Pattern: I. Introduction: A. Attention Getter: How many of you have ever said, â€Å"Google it!† or â€Å"look it up on YouTube†? I’m sure you’ve all said it more times than you can count, but imagine a world where neither site exists. No Google, no YouTube--weird, right? Now, imagine the Internet—one of the United State’s most robust and growing industries, without WikipediaRead MoreZen And The Art Of Computing1283 Words   |  6 Pagesunbelievable. Jobs worked with Pixar as well. - â€Å"Steve Jobs in 1994: The Rolling Stone Interview.† Rolling Stone. N.p., n.d. Web. 13 Dec. 2014. This source is another interview. It includes information such as relationships between Steve Jobs and Bill Gates and Apples inventions. It includes lots of information on how he works and what he finds best to do as a leader of a huge company. -â€Å"Fortune.† How Big Can Apple Get? N.p., n.d. Web. 14 Dec. 2014. Read MoreEthical Companies12021 Words   |  49 PagesLeibowitz 4. Abu Kassim Mohamed 5. James Wetta 6. Indra Nooyi 7. Paul Volcker 8. Lanny Breuer 9. Jeff Immelt 10. Joaquin Almunia 11 (tie). Barney Frank 11 (tie). Chris Dodd 13. Delaware Supreme Court 14. Mary Schapiro 15. Mike Duke 16 (tie). Bill Gates 16 (tie). Warren Buffett 18. Jeffrey Swartz 19. William Sessions 20. Robert Zoellick 21. Peter Loscher 22. Irving H. Picard 23. Andrew Cuomo 24. Dominique Strauss-Kahn 25. Nitin Nohria 26. Jeff Bezos 27. Ernst Ligteringen 28. KathleenRead MoreMethods of Qualitative of Data Collection19658 Words   |  79 Pagesit include explicit inner contemplation? Fourth, what is the purpose of the research: Does she assume that the primary purpose of the study is professional and essentially private (e.g., promoting her career), or is it intended to be useful and informative to the participants or the site? Related to the fourth category is the fifth: Who is the intended audience of the study—the scholarly community or the participants themselves? Sixth, what is the researcher’s political positioning: Does she viewRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pages(B) – latest developments in a successful tourist attraction. Brown Bag Films – strategy development and strategic choice for a small business in an international market ACME – innovation and entrepreneurship in the Indian mobile phone industry. Wimm-Bill-Dann – where from here for a high growth diversified Russian conglomerate? Alliance Boots – a major merger in the pharmaceutical distribution and retailing sector. Police Mergers – are mergers the best way forward in tackling major crime? EricssonRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesmanagement textbook, it is important that you understand its distinctive learner-focused features especially the five-step learning model: Skill Assessment, Skill Learning, Skill Analysis, Skill Practice, and Skill Application. You’ll also find informative research on how muc h managers’ actions impact individual and organizational performance, and the characteristics of effective managers. †¢ Thoughtfully complete the Skill Assessment surveys in each chapter. These diagnostic tools are designed toRead MoreBrand Building Blocks96400 Words   |  386 Pagessuccessful. If you picture a successful person, it takes you off in a different direction -- that of an action-oriented, perhaps even aggressive type. Finally, try not to come up with a whole laundry list of adjectives. Bring those powerful parts of speech down to two or three words that really convey the essence. Now, when you sit down to write a personality description, you need not subject yourself to a blank sheet of paper. Because there are three factors that can give you a substantial headRead MoreOrganisational Theory230255 Words   |  922 Pagesof Organization and Management, Sheffield Hallam University Joanne Duberley Birmingham Business School, The University of Birmingham Phil Johnson The Management School, The University of Sheffield . Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout the world Visit us on the World Wide Web at: www.pearsoned.co.uk First published 2007  © Pearson Education Limited 2007 The rights of Joanne Duberley, Phil Johnson and John McAuley toRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pageslearn about the agent’s action choice—he knows what it is with certainty. Instead, the principal is committing to incur the variance investigation cost in order to mitigate the hidden action problem by basing the agent’s contract on an additional informative, but costly, signal y. What does the optimal variance investigation policy for this problem look like? For a large class of problems, the optimal variance investigation policy will be either of two forms depending on the risk-aversion of the agent:

Silence Of The Lambs Essay Example For Students

Silence Of The Lambs Essay The novel The Silence of the Lambs by Thomas Harris is said to fall under the genre of psychological horror. The stories that fall under the genre of horror include a few essential elements: a villain or one seen as evil to create an initial story line. The foil is the next element; a foil is a person who tries to stop the villain from going through with the evil plan or plot. These two elements naturally lead to conflict between the two persons or groups and then from this conflict suspense, the last element is added. Suspense is important to keep the reader interested and to keep the story line going. When psychology is added to a story, the definition of horror is changed completely. There are still those few essential elements above but there is also a few more added. The story now has something to do with the mind and how it works, and there is really no definition for that. The mind and it s workings are a mystery to us and that mystery of the mind adds to the suspense and therefore the idea of psychology and horror are able to go together and become one. This essay will prove that The Silence of the Lambs is indeed a psychological horror according to the five criteria above along with other sources. The first element to a psychological horror is a villain, and the villain is The Silence of the Lambs is Mr. Jame Gumb. He is a white male in his mid thirties, most serial killers are white male, unemployed, intelligent and experience financial difficulty. (Bonata, 3) Gumb is all of these things, he is unemployed but a very skilled seamstress, and using these skills is making himself a second skin out of women who he is able to take control of and render them powerless. He is also very intelligent but is anable to interact with other people and therefore remains unemployed. He experienced financial difficulties until he was the recipient of a large sum of money from an inheritance. The unconscious fear of women goads some men with a compulsive urge to conquer, humiliate, hurt, or render powerless some available sample of womanhood. (Menninger, 183) Gumb was deeply disturbed and unable to overcome the death of his mother and he wanted to be like her and resented any woman because he feels that he should have been born a woman instead of the man that he is. He is sewing a skin of women to try to become more like his mother and less of the man that he is. This is how he received his nickname Buffalo Bill because the way he murders and then skins his victims. Jame Gumb is a very disturbed individual and his violence and crimes are often attempts to escape from insanity. (Menninger, 181) Jame Gumb is in a word where he believes that he can become a woman and live somehow be with his mother again or even attempt to become her. Men who are violently afraid of their repressed but nearly emergent homosexual desired often try to overcome these fears with violent demonstrations. Menninger, 183) Jame Gumb did not know what he was in terms of sexuality and decided that he would rather be a woman than a man. This desire drove him to commit such horrible crimes and try to become a woman using their skins. The foils to Jame Gumb are a much stronger force that he is or could ever be, they are the Federal Bureau of Investigation or the FBI. They want to stop the murders as soon as possible so that no other lives are lost and the country can get back to normal without living with the fear of a serial killer on the loose. .u4250a83425a1dccf12cbdefc549a4b2a , .u4250a83425a1dccf12cbdefc549a4b2a .postImageUrl , .u4250a83425a1dccf12cbdefc549a4b2a .centered-text-area { min-height: 80px; position: relative; } .u4250a83425a1dccf12cbdefc549a4b2a , .u4250a83425a1dccf12cbdefc549a4b2a:hover , .u4250a83425a1dccf12cbdefc549a4b2a:visited , .u4250a83425a1dccf12cbdefc549a4b2a:active { border:0!important; } .u4250a83425a1dccf12cbdefc549a4b2a .clearfix:after { content: ""; display: table; clear: both; } .u4250a83425a1dccf12cbdefc549a4b2a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4250a83425a1dccf12cbdefc549a4b2a:active , .u4250a83425a1dccf12cbdefc549a4b2a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4250a83425a1dccf12cbdefc549a4b2a .centered-text-area { width: 100%; position: relative ; } .u4250a83425a1dccf12cbdefc549a4b2a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4250a83425a1dccf12cbdefc549a4b2a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4250a83425a1dccf12cbdefc549a4b2a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4250a83425a1dccf12cbdefc549a4b2a:hover .ctaButton { background-color: #34495E!important; } .u4250a83425a1dccf12cbdefc549a4b2a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4250a83425a1dccf12cbdefc549a4b2a .u4250a83425a1dccf12cbdefc549a4b2a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4250a83425a1dccf12cbdefc549a4b2a:after { content: ""; display: block; clear: both; } READ: Silence in Business Communication EssayAlong with the FBI, an X-psychiatrist named Dr. Hannibal Lecter and, Clarice Starling they try to stop the murders and regain order to society, this is not an easy task and there are many obstacles along the way. The first obstacle is that the whereabouts of Gumb are unknown and his identity has alluded the FBI since the murders first begun. The only link that they have to the murder is Jame Gumb s X- psychiatrist named Dr Hannibal Lecter. Lecter gives Clarice Starling a few hints with every visit she makes she makes to him about the murder. While revealing hints about the murders is, at the same time revealing something about Clarice s childhood. This causes Starling to search inside of herself for the answers to the questions she has been looking for about her life and childhood while at the same time trying to solve the case of Buffalo Bill. Lecter proves to be a trustworthy aid and does help the case and Jame Gumb is eventually found. The next element in not just a psychological horror but in any novel is the idea of conflict. There is a great deal of conflict between not only the FBI and Jame Gumb but also between a few other parties. The reasons for the conflict between the FBI and Jame Gumb are evident- the FBI would like him to be captured and Gumb will do anything to stop them. He keeps quiet and avoids contact with other people, he hides the bodies of the murdered women and drops them away from his home to avoid being caught. He wants to achieve his dream of being a woman and he will let nothing stop him. The next conflict in the novel is between the FBI and Dr. Hannibal Lecter. The FBI sees Lecter as a threat to the case and does not advocate his involvement with the case of Buffalo Bill. The FBI knows how brilliant Dr. Lecter is and they are not sure if he can be trusted to tell the truth about what he knows about Buffalo Bill. The last conflict involves Clarice Starling and the struggle that she is facing within herself. She is searching inside herself for answers to the questions that she forgot she knew about, things about her past, childhood and about her entire life. Dr. Lecter brings up things in Starling s life that she needed in order for her life to be complete. She is able to straighten things out in her life that have stopped her from achieving her full potential in the past. With doing this the case of Buffalo Bill is solved. The closing of the case did not come without suspense however. Through the entire book there was some sort of suspense weather it concerned Buffalo Bill, the actions of Hannibal Lecter, or the situation that Clarice Starling was in. The last seven chapters are the most suspenseful chapters of the story. They deal with the capture and killing of Jame Gumb, the rescuing of the prisoner that he held hostage and finally the freeing of Clarice Starling from the screaming of the lambs.. Clarice starling murders Jame Gumb and his prisoner is set free with a few minor injuries. Clarice Starling finally finds peace within her and is able to enjoy life to the fullest and she owes it all the Dr. Hannibal Lecter. The location of Lecter is left unknown which leave the reader without a final closing further adding to the suspense of the novel. Novels in the genre of psychological horror are said to have the elements listed above. This essay has proven that the elements are indeed in the novel The Silence of the Lambs and therefore the novel is a psychological horror. The elements listed above are found through out the novel and are just a few of the many instances in which they occur.